March Madness maven by night, pipeline and brand builder by day March Madness maven by night, pipeline and brand builder by day

Kevin Iaquinto

Executive Vice President, Chief Marketing Officer

Building enduring connections with JDA’s brand, company, people and culture is what drives Kevin Iaquinto, JDA’s Chief Marketing Officer. He maximizes customer and associate engagement through a variety of marketing activities, including brand awareness and identity, demand generation, product/solutions marketing, marketing communications, public relations/analyst relations, partner marketing, customer marketing, social media and global events.

Passionate about bringing his A game every day, Kevin’s creativity and work has won numerous CMO awards, including Marketing Executive of the Year by PR World Awards in 2018. He has more than 20 years of experience in software/SaaS solutions and has led global marketing teams at over seven privately held and publicly traded technology companies. Prior to JDA, Kevin served as CMO of Deltek, where he transformed the company's identity and revenue growth resulting in a sale of the company for over $1 billion. He gained a broad understanding of supply chain while working at Manugistics, which would later be acquired by JDA. In addition to leading award-winning teams at JDA and Deltek, Kevin has managed global marketing teams at Software AG, webMethods, Global Crossing and Mercator. He began his career building relationship marketing and public affairs campaigns for Fortune 500 companies and holds a B.A. degree in government from Franklin and Marshall College.

If not challenging his team to bring the big ideas, he would like to trade places with Steve Kerr as the head basketball coach of the Golden State Warriors. In his downtime, he can often be found on the basketball court, coaching his daughter’s basketball team to victory.

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