Your customers are demanding seamless, unified commerce shopping experiences. Retail is evolving, becoming more personalized and experiential. Augmented reality, curated brick-and-mortar showrooms, high-touch service and personalized promotions and product assortments will be the norm. And data science brings customer insights to drive this new retail experience, with deeply-personalized engagements and ultra-precise segmentation. As the lines between channels and devices blur, frictionless shopping is your goal.
Adapting to this new landscape is a tall order for retailers, and very few are making a profit at it so far. Doing so means breaking down organizational silos and breaking through channel walls. It means throwing well-established business processes and old, disconnected systems out the window. To make a profit within unified commerce, you need fully integrated processes and technology for stores, commerce, fulfillment and planning.
Does this sound overwhelming? It’s not. JDA can help.