JDA TV - The Compression of eCommerce - Srini Muthusrinivasan, JDA and Matt Jamison, CCBCC

In this JDA TV video, Srini Muthusrinivasan, Senior Industries Strategy Director at JDA, Matt Jamison, Systems & Process Manager at Coca-Cola Bottling Co. Consolidated (CCBCC), and Doug Kimball, Senior Product Marketing Director at JDA, discuss how eCommerce and the changing needs of the end consumer are impacting supply chain processes, and the emergence of the B2Me-Now model.