KappAhl Case Study

KappAhl, a leading Nordic fashion chain with about 270 stores in Sweden, Norway, Finland and Poland, leverages JDA Allocation to optimize the precision of its merchandise allocations in order to improve sales at its stores while maintaining margins. It realized the following results:

  • Achieved return on investment
  • Increased profits
  • Increased customer satisfaction
  • Improved size compliance with local demands
  • Optimized allocations with a 20 percent increase in precision
  • 95 percent of all KappAhl allocations are performed unattended during the night


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