Swire Beverages Case Study


Swire Beverages, an anchor bottler for The Coca-Cola Company, manufactures, markets and distributes Coca-Cola products in Hong Kong, Taiwan, seven provinces of mainland China and an extensive area in the western United States. Its extensive brand portfolio includes Coca-Cola, Coke Light, Sprite, Fanta, Nestea, Qoo, Bonaqua, Healthwork and Bing Lu. Swire's franchise territory is comprised of approximately 427 sales offices in China, with a total franchise population estimated at 405.2 million. The company worked with JDA to build an agile and intelligent supply chain, and realized the following results:

  • Reduced out-of-stocks by 75 percent
  • Decreased inventory days by 64 percent
  • Improved forecast accuracy by 24 percent
  • Increased production line efficiencies by 10 percent
  • Improved process compliance across all operations
  • Quadrupled sales in China in the past 10 years
  • Improved operating efficiencies


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