Will Omni-Channel Be the Death Knell of Localized Pricing?

Retailers have spent considerable effort and made significant investments in better understanding local demand so they can provide localized promotions, assortments and pricing. But with the rapid rise of ecommerce and consumers' ability to compare prices online, it would seem the concept of localized pricing is in direct conflict with the price transparency that ecommerce offers. Does this mean omni-channel will be the death knell of localized pricing?